Winner of both the prestigious BRIT and Ivor Novello Awards, Tom Odell has enjoyed a decade-long impressive career, with five immersive albums that have earned him over27 million monthly listeners on Spotify, 4 billion career streams, and an asocial reach of 8 million across platforms. He is now one of the most streamed British artists in the world.
The new album, ‘Black Friday, released January 2024, sees Tom Odell entering a rich new musical chapter in his notable journey as a singer, songwriter, musician and producer. Armed with a newfound sense of freedom and creative control, Black Friday is a hypnotic kaleidoscope of organically constructed songs, recorded simply with Tom in his studio, guitar in lap, singing and recording the songs in the same manner they were written, with pure authenticity. The delicate drums and bass, along with beautiful string arrangements round out the intimacy and longing that permeate throughout. Black Friday will be a welcome return for long-standing devotees, while also winning over new legions of fans.
The album’s monster title track 'Black Friday' propelled him into the top 100 most streamed artists in the world, racked up 2 million streams in its first day alone, and 50 million streams to date.
His track ‘Another Love’ struck viral gold in 2022, resulting in over 4M creates on TikTok, over two billion streams, and placement on the Top 10 in the UK’s Official Chart and the U.S. Hot AC Chart. The song also became an anthem in protest videos against the war in Ukraine.